Sales Academy

# Sales Academy

Built on ``-`` and
`` . **No pricing is invented anywhere in this
course** — every module treats price as PENDING VERIFICATION and directs the sales rep to
official channels.

## Module 1: Product Positioning (by category)

- **DSP:** positioning content in `` — signal processing / tuning
 flexibility is the real differentiator (31-band EQ, time alignment, crossover — verified for
 FP-8A/FP-12A).
- **Amplifier:** `` — Class AB (FX-4/FM-1/FS-6) vs Class D
 (most others) is the real, documented split; Class D working-principle detail beyond the
 tagline is PENDING VERIFICATION.
- **Speaker/Subwoofer:** `` / `` — thinnest
 positioning content in the catalog (no local manual for any SKU); lean on
 `frequency_response`/`impedance` fields only.
- **Accessories:** ``.

## Module 2: How to explain each category to a customer

Use `landing/{dsp,amplifier,speaker,subwoofer,accessories}` verbatim
Benefits/Technology sections as the approved customer-facing language — do not paraphrase
technical claims beyond what those files already say.

## Module 3: Understanding customer needs

Match stated need (channel count, input type, budget-free spec fit) to
``. **Never** promise a vehicle-specific fit — this project has zero
verified vehicle-to-product recommendations for any of the 49 vehicle trims it covers.

## Module 4: Upgrade path guidance

PENDING VERIFICATION for 49/52 SKUs — no verified `compatible_product_ids` data. Only the 3 Accessories
SKUs (FRC-02, FRC-03, OTG-LINE) reference which DSP products they pair with, and even those
reference some unresolved product codes (see ``).
Do not invent an upgrade path for any other SKU.

## Module 5: Objection handling

Real, sourceable objection responses only:
- *"Why is Class AB better than Class D?"* → do not claim superiority; state the real
 documented difference is circuit topology + FX-4's specific real spec sheet, not a general
 claim about all Class AB vs all Class D amps (PENDING VERIFICATION for a general engineering claim).
- *"Will this work in my [BMW]?"* → PENDING VERIFICATION, this project has zero BMW data; do not answer,
 escalate to a certified installer or dealer.
- *"What's the warranty?"* → PENDING VERIFICATION — no real (non-sample) warranty policy is confirmed to
 exist; direct to official warranty registration once published (``).
- *"What's the price?"* → out of scope for this course entirely; refer to the official price
 list / point of sale system, never quote from any document in this Academy.

## Module 6: Sales certification questions

1. Can a sales rep tell a customer "this DSP works with your BMW X5"? (Answer: No — zero BMW
 data exists in this project.)
2. Which 3 SKUs have any documented upgrade-path data? (Answer: FRC-02, FRC-03, OTG-LINE —
 Accessories.)
3. True/False: Class D amplifiers in this catalog have documented working-principle detail
 beyond their tagline. (Answer: False.)

## Certification note

This course intentionally has no pricing module, no invented ROI/upsell scripts, and no
vehicle-fit guarantees — consistent with every prior CONTENT-00X pass's pricing/compatibility
restriction.